Top 10 Common SEO Mistakes To Avoid
Since hitting the internet in the 1990’s, Google has had but one plan of action – to have the most relevant and useful website in the top position on the first page of their results. However, as the search engine giant continues grow, it’s algorithms evolve and update making it more difficult for marketers and business owners to keep their website in that priority position. Luckily, some things have stayed the same and we’ve compiled the top 10 common SEO mistakes to avoid if you’re looking to increase your rankings on Google and other search engine results pages.
We can never stress enough the importance of using keywords in your website copy to ensure relevancy, but there is such a thing as overdoing it. Targeting your keyword in every sentence can register as spammy and unnatural to search engine crawlers which can significantly impact and reduce your SEO performance.
Meta Descriptions & Title Tags
It’s not always enough to just have your target keywords appear in your articles or webpages. Title tags and meta descriptions are a core element of search engine optimisation and are amongst the most common SEO mistakes. It can be damaging to leave your business name as the title for each page of your website and allowing the search engines to develop their own snippet, – you need to create something unique and captivating that will boost your click through rate.
Search engine optimisation is not just about ensuring good placement of keywords and relevant content. Your website needs to provide a good end-user experience. There are several ways to do this, but the most common SEO mistake people tend to dismiss is page load speed. Not only is it a frustrating experience waiting ages for a page to load, but search engines are now cracking down on slower websites.
We’re living in a digital age, it’s time to optimise for mobile search and ensure the design and performance of your website is functional on small screen devices.
Amongst the top 10 common SEO mistakes is the focus on link quantity over quality. One link from an industry leader, influencer or just a popular blog can do more for your search engine rankings than a poor, foreign or irrelevant link can. They’re harder to get but search engines have more trust in them.
This goes hand-in-hand with keyword stuffing but extends beyond that. Poorly written content can involve a bunch or jargon or just be completely off topic. Avoid this at all costs and only provide valuable content to your visitors.
People searching locally tend to be more motivated buyers looking for a brick-and-mortar store to make their purchase. Ensure your business name, phone number and address are all readily available on your Google My Business or other search engine listing.
Focussing on general or broad keywords might bring you a lot of traffic, but is it relevant? Look into trying out different keyword match types such as phrase or exact match.
The only way to know if your SEO efforts are working is to track their progress. Don’t just set and forget.
We’ve seen many people give up when their SEO doesn’t improve overnight. If you want instant results, you need pay-per-click marketing. Search engine optimisation requires long-term investment.
Just because something may not have a significant impact on your rankings doesn’t mean you should ignore it – all the small things can add up to something notable and consequential. For more information or to have an expert assist in your marketing campaign, contact Genius Marketing today.