Google Adwords Management

The Best Search Engine Marketing Practices For Your Brand

At Genius Marketing, we’re about more than just fulfilling a service. With our client’s success being our main priority, we work with you on a transparent basis, running you through each step of the process. Having a strong focus on being the best AdWords agency in Brisbane, we dedicate our time to learning your business goals and objectives and integrating them into our strategy to get your business more qualified traffic.

Through advertising on Google, you open yourself up to millions of users all over the globe, and while this may not be your target market, we can help you define your audience down to your ideal candidates. Our Google AdWords management team have a wealth of experience to offer that aims to get you a valuable return on investment (ROI) as soon as possible through the following services:

  • Keyword Analysis & Strategy
  • Website Optimisation
  • Conversion Tracking
  • Split Testing Ads
  • Introduce Remarketing

WHAT WE DO

ADWORDS MANAGEMENT

COMPETITIVE RESEARCH

DISPLAY ADVERTISING

CONVERSION OPTIMISATION

YOUTUBE ADVERTISING

SOCIAL ADVERTISING

GMAIL MARKETING

DISPLAY REMARKETING

Why Adwords Management?

Best practices of Search Engine Marketing for your needs

Google AdWords is a pay-per-click management platform that is used widely in digital marketing campaigns. As one of the largest online advertising channels available today, Genius Marketing specialise in Google AdWords management for small businesses in Brisbane.

A well-managed Google AdWords account will see more motivated traffic moving toward your site after seamlessly typing a keyword into the search bar that makes your advert appear. With over ten years’ experience,  our knowledge of pay-per-click marketing can help you reach highly targeted keywords which will, in turn, produce an increase in qualified traffic visiting your site to make purchases or bookings.

Attract more customers.

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Advertise locally or globally.

Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop

Reach the right people at the right time.

Your business gets found by people on Google precisely when they’re searching for the things that you offer.

No visit, no fee.

Signing up for Google AdWords is free. You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

At Genius Marketing, we like to think we operate a little differently to other Digital Agencies in Brisbane by strongly encouraging face-to-face meetings to discuss the needs of your business. Additionally, we don’t believe in contracts, which is why we allow all of our clients to upgrade, downgrade or cancel their AdWords management at any time.

From the second you speak to us, you’ll see just how passionate we are and how much we want to help you. Your Genius will guide you through the entire process, from getting to know your business, setting up Google Analytics and tracking, to building your account and keeping you informed every step of the way.

Oh, did we mention that you’ll receive a full audit of your existing campaign or strategy document for a new campaign before you become one of our happy clients? If you’re located in Brisbane (or anywhere from North Lakes to Redcliffe and even the Sunshine Coast and Gold Coast) we’ll even take the time to come and present this to you. That’s right, we will give you a document outlining what you need to do without any obligation to sign up with us.

Check out our Google AdWords campaign packages now or give us a call on 1300 848 360.

Month 1

  • Building campaign.
  • Keyword research.
  • Writing ad text.
  • Setting up conversion tracking.
  • Split testing ads & keywords.

Month 2

  • Review keyword conversion rates.
  • Review ad text conversion rates.
  • Review landing page conversion rates.
  • Campaign optimisation.

Month 3 & ongoing

  • Continual review of keywords, bids, ad text and landing pages based on conversion rates.
  • Continual cost per lead optimisation.
  • Explore Display Remarketing & Remarketing.
  • Review options for other platforms.

What is Google AdWords?

Google AdWords is a pay-per-click management platform that is used widely in digital marketing campaigns. As one of the largest online advertising channels available today, Genius Marketing specialise in Google AdWords management for small businesses in Brisbane.

A well-managed Google AdWords account will see more motivated traffic moving toward your site after seamlessly typing a keyword into the search bar that makes your advert appear. With over ten years’ experience,  our knowledge of pay-per-click marketing can help you reach highly targeted keywords which will, in turn, produce an increase in qualified traffic visiting your site to make purchases or bookings.

What are the benefits?

Attract more customers.

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Advertise locally or globally.

Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop

Reach the right people at the right time.

Your business gets found by people on Google precisely when they’re searching for the things that you offer.

No visit, no fee.

Signing up for Google AdWords is free. You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

Why Genius Adwords?

At Genius Marketing, we like to think we operate a little differently to other Digital Agencies in Brisbane by strongly encouraging face-to-face meetings to discuss the needs of your business. Additionally, we don’t believe in contracts, which is why we allow all of our clients to upgrade, downgrade or cancel their AdWords management at any time.

From the second you speak to us, you’ll see just how passionate we are and how much we want to help you. Your Genius will guide you through the entire process, from getting to know your business, setting up Google Analytics and tracking, to building your account and keeping you informed every step of the way.

Oh, did we mention that you’ll receive a full audit of your existing campaign or strategy document for a new campaign before you become one of our happy clients? If you’re located in Brisbane (or anywhere from North Lakes to Redcliffe and even the Sunshine Coast and Gold Coast) we’ll even take the time to come and present this to you. That’s right, we will give you a document outlining what you need to do without any obligation to sign up with us.

Check out our Google AdWords campaign packages now or give us a call on 1300 848 360.

What's involved?

Month 1

  • Building campaign.
  • Keyword research.
  • Writing ad text.
  • Setting up conversion tracking.
  • Split testing ads & keywords.

Month 2

  • Review keyword conversion rates.
  • Review ad text conversion rates.
  • Review landing page conversion rates.
  • Campaign optimisation.

Month 3 & ongoing

  • Continual review of keywords, bids, ad text and landing pages based on conversion rates.
  • Continual cost per lead optimisation.
  • Explore Display Remarketing & Remarketing.
  • Review options for other platforms.

SEE IMMEDIATE EFFECTS OF AN ADWORDS CAMPAIGN

BE IN CONTROL OF YOUR SPEND

GET INSTANT EXPOSURE FROM THE TIME THE CAMPAIGN IS LIVE

PAY PER CLICK OR WEBSITE VISITOR

SOME FACTS

Setting up an AdWords campaign is a small investment. Genius Marketing charges an initial set up fee and an Adwords weekly management. The additional costs for AdWords only occur when searchers click on your ads.

Google AdWords enables you to tailor your ads in accordance with your budget. You get the pick the amount each day you would like to spend. Once you have reached your budget your ads will no longer show. This is a great way to ensure that if you have a set budget that it is not any higher. The beauty about Adwords is that you can increase or decrease your budgets depending on your circumstances.

We never like to promise instant results but what we can promise is from the time your campaign is built your ads will be displayed on the first page of Google. We like to use this as a comparison to other marketing strategies such as SEO which is a long-term strategy. However, we always aim to get you results as quickly and as effectively as possible.

With AdWords, you can compete with national and international chains on an equal footing. Your ads when developed & targeted effectively can be displayed alongside ads for larger competitors with marketing resources you would not normally be able to compete with.

As apart of your set up we will also set up extensive tracking. This means we’ll be able to see when people make contact with you. Genius Marketing will track and analyse the results, and adjust the campaign on an ongoing basis to maximise your return on investment.

Google AdWords reaches the vast majority of the world’s population – as the service currently serves 207 countries with the ability to specify locations by cities or regions across the world. Launching a targetted Google AdWords campaign, enables you to reach potential customers/clients across the globe.

AdWords is a highly targeted and effective form of marketing. Web users entering selected keywords or search phrases already have specific search enquiry or purchase intent. PPC campaigns provide advertising that is focussed on serving those enquiries or intent with the appropriate products or services, is turning that intent into action.

Remarketing is so powerful! It enables you to advertise to people who have already visited your site before. The beauty about this is it is like having someone follow up leads for you at an incredibly low cost. As a searcher continues to browse the web, your ad will appear for a defined period of time, ensuring you stay top of mind.

You will only pay when someone actually clicks on your advert. Remarketing is a great way of building brand awareness and ensuring your website is remembered by visitors.

Lets Discuss Your Business!

Frequently Asked Adwords Questions

No! We don’t believe in contracts, which is why we allow all of our clients to upgrade, downgrade or cancel their AdWords management at any time. We’re proud to have one of the highest customer retention percentages in our industry because we know we need to provide value and get results every single month. Our AdWords clients receive only the best from our Geniuses.

Once your Google Adwords management has started we get your campaign setup and linked to billing, you can be on page one the very same day!

Yes, for clients looking to save on their Adwords month-to-month plans, we offer 15% off of 12 month prepaid plans. If you’re in Brisbane we’ll also come and see you every month to run through your Adwords campaign.

Feel free to give us a call to discuss your AdWords campaign and what you are looking for. We can help finalise this process with you and make sure you are feeling comfortable. If you’re located in the Brisbane region we’ll also come and meet you to discuss the ins and outs of your AdWords project.

If for whatever reason you wish to cancel your AdWords management with us, it’s as easy as calling or emailing your Genius to let them know you no longer wish to work with us.

Of course! We offer a variety of digital marketing services, which allows you the flexibility to figure out what works best for you. Most businesses also deal with some sort of seasonality, so we help you figure out the best plan for your business. That may be that your Adwords campaign can be combined with Social Media or SEO.

We get started right away! In fact, one of our in-house AdWords Management Brisbane team members will give you a call to introduce themselves as soon as we have your details. We aim to have the Adwords campaign set up completed within 48 hours of you engaging us. Our after sales service involves visiting our clients on a regular basis within our local region such as: Brisbane, North Brisbane, North Lakes, Redcliffe. Including up to the Sunshine Coast and as far down as the Gold Coast.

Genius Marketing prides itself on offering a face to face service to our clients. We believe that if you’ve looked into Google Adwords Management, SEO or Social Media Marketing; you probably have found yourself scratching your head trying to understand Google’s best practices. Our clients find it easier to go through all of this in person so everybody is on the same page from day dot.