Google My Business Management
What is Google My Business?
You might have heard of Google My Business as a tool that can help potential customers and clients find you online and in person. Let’s explore what Google My Business is, how it works, how it can help you — and we’ll also show you how to update your business information to ensure your listing is accurate.
Google My Business is, without question, a wonderful way to a) promote your business and b) attract local people to interact with you.
The best aspect of Google My Business is all clicks and interactions are totally free! Yes, that’s right, FREE!
Google My Business – The Fundamentals
Google My Business is totally underutilised within most Australian industries and with a bit of time and effort, you can find yourself appearing regularly and, most importantly, gaining free, qualified, local leads! Let’s have a look at the basics!
- Google my business is a free listing that gives you a public identity and presence on Google’s search results
- The information you provide about your business will appear in both Google’s search results and also as a local listing on Google maps
- Getting started with Google My Business is straightforward and simple; you can simply search on Google to see if your business is listed already. If your business has been around for a few years it is likely that you have a Google My Business listing — all you need to do is claim it.
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Google My Business Listing – The Setup
Finding out if your business already has a Google My Business Listing couldn’t be easier. Have a look at the following link and enter your business details , Google My Business listings check. However, you may find that someone else has claimed your business. If this is the case, simply follow the instructions located here.
Setting up a new Google My Business listing can be time-consuming and just a little frustrating. Once you have filled out all of your business details and whether you offer goods or services within the Google My Business set-up pages you must ensure you have selected the correct category for your business.
- Ensure your service area details are correct in Google My Business
- Make sure you select ‘yes’ within the ‘I deliver goods and services to my customers at their location’.
- To ensure your complete address appears in your listing, select the box next to “I serve customers at my business address”.
Google My Business - Verify Your Listing
Verifying your Google My Business listing can be fairly straightforward. In saying that, it can also be very long-winded and frustrating.
If you already have a Google My Business listing and you’re changing address or you’re setting up a new listing but already have an existing Google My Business listing for another business, Google typically sends you an SMS with a verification code. This code is entered within your Google My Business page listing.
If your listing is brand new, Google may send a postcard to the address you’ve claimed. This postcard has a six-number code that, again, must be entered in the Google My Business listing you’re claiming. This process can take from six days to three weeks.
Google My Business – How Does My Business Rank?
There are several factors that come into play when Google determines when, where and if your Google My Business listing appears on their search pages.
- Location/proximity of your business to a searcher’s location
- Relevance of your listing
- Prominence of your listing
Location/proximity of your business to a searcher’s location
Google My Business, by its mere nature, is designed to deliver good, qualified and local companies within any search. If a search in Sydney for a plumber, it is unlikely the search will render local plumbers in South Brisbane. However, if a search originated from South Brisbane then the Google My Business listings will show the most relevant Google My Business listings from firms in your immediate vicinity.
Relevance of your Google My Business listing
We always tell clients to manage their Google My Business listing like a teenager manages their Facebook account! Ensure that you update your address, opening hours, business categories and upload as many business-related images as you can! It is always advisable to respond to all and every review you receive. Replying to reviews tells Google that you are taking an active interest in your listing and customers. If you do receive a negative review, be professional and objective when replying.
Prominence of your listing
Being prominent is the single most important aspect of Google My Business. There are many ways to do this, but the most effective solution is to ensure you post regular, relevant, interesting and eye-catching posts and content. We find that short videos really capture people’s attention
Google My Business – Optimise Me!
There is a common misconception that Google My Business is, in fact, an organic listing – or at the very least strongly linked to organic and SEO work. We beg to differ! Google My business has, in recent times, aligned with Google Ads in a very positive and compelling way. It is now possible to link your Google My Business listing to your Google Ads account to create location extensions. This is vital if you’re looking to attract people within your target area.
As well as location extensions, it is now possible to drive traffic to your site through adverts that appear within the Google My Business listings!
As an agency, we were early adopters of the Google My Business platform, and we have seen some remarkable results for our clients when running a well organised Google My Business campaign in conjunction with Google Ads. If you would like to learn more about how Google My Business listings can help your business, feel free to get in touch with the team here at Genius Marketing on 1300 848 380.
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